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A love for cricket helps steel giant succeed in business

By ARUNA HARJANI | China Daily USA | Updated: 2017-11-05 06:46

Born into a community that thrives on trade, it seemed natural for Shyam Bhatia to base himself in Dubai, the bustling commercial hub of the United Arab Emirates (UAE).

The decision Bhatia took 52 years ago was a fortuitous combination of his community's legendary reputation for running profitable enterprises and his personal passion for cricket.

Bhatia's family traces its roots to Sindh, which is now part of Pakistan. His family, like other members of this closely knit trading community, operated their businesses for generations.

In 1947, Bhatia's family migrated to India in the wake of other members of their community. They settled down at Ajmer, in Rajasthan state.

On Aug 8, 1965, Bhatia, who was then in his early 20s, moved to Dubai, sensing the potential for higher growth in the Middle East. He started work as a marketing executive for the New India Assurance Company.

A decade later, as the economic development of the UAE gathered pace on the back of the oil boom, Bhatia decided to start a business of his own in the building materials sector.

He founded Alam Traders in 1979 with just two people. It soon grew into one of the largest diversified building materials trading firms in the region.

In 2002, the firm decided to focus on the steel industry and rebranded itself as Alam Steel. Now one of the largest steel suppliers in the Middle East, it has been involved in such mega projects as Dubai Metro, Burj Khalifa, The Dubai Mall, and Mall of the Emirates. Alam Steel's geographic reach today stretches across the Middle East, North Africa and the Indian subcontinent.

With Alam Steel Group already established as one of the leading steel companies in the region, including diversified steel distribution and processing units, Bhatia assumed the role of chairman and handed over day-to-day operations to his son, Vikram.

However, Bhatia still attends the company's monthly board meetings. He also keeps an eye on its financial situation, noting that: "I can see the figures from any part of the world."

In school, Bhatia excelled in sports and was selected to play in the cricket team. Later, he went on to play at a high level.

"When I was growing up in Ajmer, I played for Rajasthan and Saurashtra (teams) in various national tournaments. In those days, no company sponsored the game and I would travel in dilapidated buses to play out of town (matches). We would hardly get 100 rupees (around $1.50 at current exchange rates) as pocket money," Bhatia said.

After he moved to Dubai, Bhatia continued to play cricket for various expatriate teams, especially those from India. In the UAE at that time, cricket matches had little or no corporate sponsorship.

"In those days, cricket was hardly played in Dubai," Bhatia said.

"Because I played well, I became popular among many owners of big companies in Dubai. So, whenever I wanted to meet any CEO or owner of a company it was easy. All my success in business came because I was a cricketer."

Cricket was very much a gentleman's game, and Bhatia applied the principles he imbibed on the cricket field to his corporate life.

"Discipline, team work and fairness are the key elements in cricket. I apply all of these (qualities) in my business deals," he said.

After moving to Dubai, the young Bhatia did well in his job at the insurance company. However, he yearned to start a business of his own, unlike most of his friends who were from the Sindhi community and mostly did trading and ran retail shops that sold textiles.

Due to his involvement with cricket in particular, his social network continued to expand. Bhatia met many entrepreneurs who advised him on the prospects in various business fields. Taking their advice to heart, he soon started a company that sold building materials.

Bhatia was convinced about Dubai's growth potential as a regional commercial hub. He realized the capital would require more office and condominium buildings, and the materials to build them.

"Obviously, I didn't have the money at that time, so I went into a working partnership," he said.

"As one knows, there are many ups and downs in a working partnership. In 1979, I decided to open my own company, which I named Alam Traders. I started trading in building materials."

Despite his busy corporate schedule, Bhatia still found time for cricket, which he continued to play. He soon established his own team, which played at social events in the UAE.

"I had major back surgery in 1985 and I couldn't play cricket after that. I started playing tennis and then golf. I never gave up sports."

The surgery did not hinder Bhatia's love for cricket. In the following decades, as the sport became more popular in Dubai, many cricket teams came to play in the city. And Bhatia invariably hosted a luncheon for visiting players.

"I met and befriended a lot of cricketers in those days and slowly I collected memorabilia."

Later, he used that memorabilia to open the Shyam Bhatia Cricket Museum. One of the largest museums of its kind in the world, it displays a collection of cricketing literature, photos, autographed bats and balls, trophies and personal memorabilia from world-class cricketers of all generations.

The walls of the museum sport the printed history and statistics of the test-playing nations. These are updated every year and new "treasures" added.

The then CEO of the International Cricket Council, Haroon Lorgat, inaugurated the museum on April 18, 2010. Since then, it has been visited by legendary cricket players from around the world. Currently, the museum opens its doors for viewing by appointment, while Bhatia works on a deal with the government to open a bigger facility that can be open to the public at regular hours.

Meanwhile, this tireless cricket aficionado's own coffee-table book, Portraits of the Game, about the one-day cricket format, has proved popular with cricket lovers, along with its two sequels.

The book is sought-after by collectors worldwide.

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