Chinese elements in the Russian World Cup

chinadaily.com.cn | Updated: 2018-06-20 06:40
Share
Share - WeChat

Chinese sponsors

China Mengniu Dairy Co launches a promotion at a supermarket ahead of the 2018 World Cup on June 3, 2018.[Photo/VCG]

Seven Chinese companies - Dalian Wanda Group, Hisense Electronics Co, China Mengniu Dairy Co, Yadea Technology Group Co Ltd, Vivo Mobile Communication Technology, technology and entertainment experience company Luci and menswear brand Diking - are on the sponsors list for this year's World Cup, compared with eight years ago when only one Chinese company for the first time in history sponsored the World Cup in South Africa.

China will see the biggest boost in ad dollars with $835 million in spending on advertising for this year's World Cup, which will be held in 11 cities in Russia from June 14 to July 15, as Yicai.com's app reported.

Chinese companies' spending on advertisements for this year's World Cup doubles that of the United States, which is about $400 million, and it is also far more than host nation Russia, at about $64 million, according to statistics from media group Zenith, which focuses on market analysis.

|<< Previous 1 2 3 4 5 6 7   
Photo
Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US