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Top media company Yoola connects China and the West

By Zhang Xingjian | chinadaily.com.cn | Updated: 2018-08-10 07:41

[Photo provided to chinadaily.com.cn]

Bringing rich experience in working with content creators and commercializing online video content, Yoola is partnering with top social media platforms in China, as well as Chinese content creators and brands.

In the West, online video platforms like YouTube have become the launchpad for many popular shows and helped many artistic creators gain a wide audience.

A good example is Pepsi’s Uncle Drew commercial: launched in 2012, the video ads became so popular on YouTube, that an Uncle Drew Hollywood movie has just been produced.

Just as many international brands and companies have successfully entered the China market, now companies are looking to bring the best of Western online video content to China.

The recent success of Victoria’s secret reality show “Road to the Runway,” streamed on Tencent Video and iQiyi, demonstrates how made-for-China content based on international brands can succeed.

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