Screen idols with a ticket to ride

Vloggers want to highlight some things minute and vivid in the hope that others will feel empathy for them and join them in taking time to savor the smaller things in life.

"What is appealing to audiences is that the personality of the presenter comes across in the vlog. It's like watching movies. When you like a director's style, you will follow their new work," Liu Yuxi says. She says their vlog fans are usually younger than 30. Some people watch them to learn how to take beautiful photos, while others want to find out more about popular travel destinations. Female viewers enjoy learning about how to dress up and pose for photos on their trips, while male viewers seem to have a stronger interest in photographic skills and equipment.

When they were visiting the Isle of Skye in Scotland, the couple recorded the entire process of them getting up at 3 am to climb a mountain to catch the dawn at the summit. Audiences enjoy these kinds of vlogs because it makes them feel like they're actually on the trip with them.

For newcomers, Liu Hongjia suggests that they set a theme, a beginning and an end for their vlogs in advance.