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Neutrogena introduces 3D-printed facial mask

By Shi Jing in Shanghai | chinadaily.com.cn | Updated: 2019-06-13 15:21

The application will provide personalized ingredients of the sheet based on the diagnosis of the consumer's skin conditions.[Photo provided to chinadaily.com.cn]

The pricing for the new mask has not yet been decided. But Kirby said it will be mass priced to make it accessible.

Kirby said urban young women with more sophisticated demand of skincare products will be their major target in China. The product is expected to win the hearts of the Chinese consumers as facial mask is especially popular among Asian consumers, she said.

Meanwhile, such personalized product will also be a hook to the Chinese consumers as 70 percent of them have expressed such a demand, based on the company's research, said Kirby.

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