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Smart pet care is trending among urban dwellers

China Daily | Updated: 2019-06-25 09:12

An employee of a pet hotel takes care of vacationing dogs in Suzhou, Jiangsu province. [Photo by Wang Jiankang/For China Daily]

CHANGCHUN - Though Gao Yasong works more than eight hours a day, she can check on her furry baby anytime.

"With an automatic feeder and a pet camera, I can take care of my cat using my cell phone from afar," the 28-year-old white-collar worker said.

Intelligent pet toilets, automatic water fountains and wearable GPS trackers and collars - smart home products have been all the rage for pet owners in China in recent years.

"These high-tech products are my right-hand man, helping me take good care of my cat," Gao said.

Gao checked her cell phone during her lunch break and saw her pet cat turn over and fall asleep again. She then opened Taobao, China's e-commerce giant, to buy a smart cat bed with air conditioning, which she has had her eye on for a long time.

Thanks to flourishing e-commerce platforms, consumers can search the keywords such as "smart pet" and get results of products covering almost all aspects of pet-keeping, with prices ranging from hundreds of yuan to thousands.

A 2,500 yuan ($362) dust-free and self-cleaning cat toilet on Taobao sells about 500 units per month, according to the platform.

"Cat owners love it. It's like a new toy," read a comment by buyer Xuelimama. "With the self-cleaning machine, I don't have to worry about the smell of my pet when I come back from business trips."

Fueling the growth of household companions is a booming pet market in China.

An industry report by Goumin.com, one of the biggest online communities for pet owners in China, said the market value of the pet industry is estimated to reach 200 billion yuan in 2020.

According to the report, more than 73 million Chinese people in urban areas own pets, with people born after 1980 accounting for 75 percent.

"Most people with pets are young people busy with work, leaving many 'empty-nest pets' at home," said a pet store owner surnamed Zhang. "As pets are not their accessories but emotional companions, owners are willing to spend money buying these smart products."

The craze of intelligent pet care products reflects the change in pet owners' consumption habits. More people not only want to raise a pet but hope to raise them well, according to Li Zheng, vice-president of the school of economics at Jilin University.

"These products can also inject new impetus into the 'pet economy', driving the development of a series of industries," he added.


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