Livestreaming sales reach for the heights

Last month, a star-studded luxury wedding ceremony that reportedly cost 70 million yuan made headlines in numerous Chinese newspapers and web portals.

Held in the National Stadium in Beijing, the ceremony featured 42 A-list celebrities, including martial arts star Jackie Chan and pop singer Wang Leehom.

Both the bride and groom are active livestream broadcasters. But instead of spending a fortune, the couple profited from the wedding by having it livestreamed and by partnering with a variety of brands. Media reports said the event set a sales record of 130 billion yuan by promoting the wine used for toasting, among other products.