Pop stars to be cultural guides in new reality show

An online reality show that brings the audience closer to the charm of intangible cultural heritage and achievements of the country’s poverty-alleviation efforts in important revolutionary areas will be aired this year.

Supported by the Ministry of Culture and Tourism of China, the show, titled Original Aspiration on the Road, has invited young celebrities including Chinese pop star Zhu Zhengting, musical performer Zheng Yunlong and actor Li Mingde to be the travel guides.

Zhu, born in Anhui province, will take the audience to enjoy an in-depth tour in his hometown. He says he would like to go back to the places where he spent a carefree childhood and introduce the cultural treasures and local authentic snacks there.

Liu Qiang, Party secretary of the China Cultural Media Group, which is one of the show’s producers, says he hopes the show would promote the integrated development of culture and tourism as well as spread patriotism and community spirit among younger generations.