Traditional Ru porcelain taps modern sales channel

chinadaily.com.cn | Updated: 2020-05-14 13:18
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Ru porcelain craftswoman Li Yingjuan introduces artworks of Ru porcelain via a livestream in Baofeng, Central China's Henan province, on May 13, 2020. [Photo/Xinhua]

Traditional Chinese artwork Ru porcelain is witnessing a boom in sales thanks to the popularity of livestream.

To expand sales channel, Baofeng county of Central China's Henan province took active measures including livestream training and short video shooting training to let more people enjoy the charm of Ru porcelain.

Livestreaming has become an important way to promote sales during the novel coronavirus outbreak and a new trend to renovate business models in China.

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