Designing honor

According to the company, the most outstanding designs will be used in gifts for the heroes in the fight against the novel coronavirus.

"A group of superheroes has emerged during the pandemic: the medical workers, essential workers and volunteers, who have been the best representatives of love and solidarity in the world," says Chen Zhongwei, general manager of Hengyuanxiang Group.

"We, the protected, hope to join hands and express our gratitude and love for the heroes on the front lines around the world."

Among the winning creations is a Chinese painting featuring auspicious flowers and birds by esteemed artist Zhang Qiubo. With the help of cutting-edge digital printing technology, Hengyuanxiang translated the image into print patterns on bed sheets that were presented to the families of medical workers and volunteers on May 20.

"We have learned about young couples postponing their weddings in order to join the medical teams on the front lines," says Guo Jianchen, the PR manager with Hengyuanxiang. "We wanted to present a gift that celebrates their selfless love for others, as well as the unwavering love between them."

In fact, sheets with auspicious patterns and colors are a traditional gift for new couples in China.