Six consumption trends in the night economy

chinadaily.com.cn | Updated: 2020-06-02 06:40
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No 5 Youth consumption

A saleswoman conducts livestreaming at a sportswear shop in Jinjiang, Fujian province, on April 2. [Photo by Dong Yanjun/For China Daily]

More online shopping at night is expected, as the post-1995 generation obtains consumption capability. Livestreaming has brought new consumption experiences and become a main consumption channel for many young generations.

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