Innovation makes Tsutaya Books stand out

Innovative design, tens of thousands of books and stylish cultural and creative products make Tsutaya Books especially popular in Xi'an, Northwest China's Shaanxi province.

This is the third bookstore Tsutaya has opened in China, with the other two locations in Hangzhou and Shanghai.

The Japanese bookstore brand has attracted local residents, and shows industry professionals innovation can make a bookstore more than expected.

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