Ginseng lies at the root of Jilin's success

By Liu Mingtai in Changchun and Zhou Huiying | China Daily | Updated: 2022-09-23 09:19
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A trader sells ginseng products via livestreaming in Fusong. [Photo for China Daily]

Fusong, which is at the northwestern foot of Changbai Mountain, is known as the "hometown of ginseng" for its forests, rich and fertile soil, and cool, humid weather, which provide the ideal conditions for growing ginseng.

Covering an area of nearly 40,000 square meters, Wanliang is a large-scale comprehensive market that integrates economy and trade, finance, logistics, warehousing and associated services.

Each year, it sells ginseng products to some 30 countries and regions, including Japan, South Korea and the United States.

The market has an average annual sales volume of 40,000 metric tons, and its highest annual turnover reached 20 billion yuan. It has also become a platform helping residents use e-commerce platforms, livestreaming and AI to sell ginseng.

The booming market has drawn many young people back home to start their own businesses.

"There are more than 4,000 households in Wanliang township engaged in the planting, processing and marketing of ginseng," said Li Bin, township Party secretary. "And some 100,000 households in nearby areas have also begun to participate in the industry."

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