Made in Italy by the Chinese Ep1 -- Fast Fashion | Updated: 2022-09-26 19:29
Share - WeChat

Editor's note:

The 'Made in Italy' label conveys a message of sheer luxury and high quality. But behind the label, the contribution of the Chinese is little known.

These four-episodes of 'Made in Italy … by the Chinese' is an investigation into why one Chinese community established itself in Italy, how it became involved in the fashion business and what the future holds for the next generation of Chinese producing fashion under the Made in Italy label.

Fast Fashion

For centuries, the medieval city of Prato in Tuscany has been one of the leading Italian textile centers. But in the 1990s, the city was suffering a labor shortage and struggled to meet the rapid pace of change in the fashion market. As a result, Chinese immigrants flooded to the city to work for the Italians to produce fast and cheap products. Now, one out of four residents in Prato is Chinese, many of whom are involved in "Fast Fashion", or Pronto Moda in Italian.

Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349