Designer sees opportunity, jumps to farming

"I found there might be great potential to develop agriculture, as the need for good seedlings is increasing," Zhang said. Her husband's parents have been engaged in the business for years. So she quit her job and went to Suning, where she studied techniques for growing seedlings from scratch.

After some years of learning and practice, she found there had been enough seedlings in the market, but customers needed products of better quality and variety.