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Introduction
The 2023 China Brand Day events will be held at the Shanghai World Expo Exhibition and Convention Center between May 10 and 14.
The theme of this year's events is "Brand New Strength, Quality New Life." Established in 2017, China Brand Day is marked on May 10 every year.
Chinese brands becoming increasingly popular
By Yang Yang
Consumers buy Huawei products in Shanghai on June 1, 2022. [Photo/VCG]

Chinese brands have become increasingly popular among consumers, according to a report on consumption trends by Trendforesee Consulting Co released on its official WeChat account on Monday.

About 79.9 percent of consumers increased their consumption of Chinese brands in 2023, up from 73.3 percent in 2020.

Events promote developing high-tech brands
By Chen Liubing
Visitors interact with a quadruped robot at the booth of China Baowu Steel Corp during the Exposition on China Brand in Shanghai, May 10, 2023. [Photo/Xinhua]

Nearly a thousand of Chinese enterprises showcased and released a large number of new products, technologies and services at the Exposition on China Brand amid the 2023 China Brand Day events in Shanghai from May 10 to 14.

Thirty-eight centrally State-owned enterprises brought their latest products and programs this year, with the number of exhibitors doubled that of 2021, according to a People's Daily report on Monday. More Chinese companies are contributing to the development of the world as the China State Construction Engineering Corp has built more than 2,400 projects in countries and regions alongside the Belt and Road Initiative since 2013.

Chinese vice premier stresses improvement of brand building
A visitor takes photos on cultural and creative products at the Exposition on China Brand 2023 in Shanghai on May 10, 2023. [Photo/Xinhua]

SHANGHAI -- Chinese Vice Premier Ding Xuexiang on Saturday called for solid efforts to strengthen the country's brand building.

Ding, also a member of the Standing Committee of the Political Bureau of the Communist Party of China Central Committee, made the remarks when delivering a speech at the International Forum on China Brand Development, part of the ongoing 2023 China Brand Day events in Shanghai.

In Jilin, hydrogen-powered train takes center stage
By LIU MINGTAI in Changchun and ZHOU HUIYING

The world's first hydrogen-powered urban train was on public display at China Brand Day, which kicked off on Wednesday in Shanghai.

The train, which was developed by the CRRC Changchun Railway Vehicles Co, consists of four carriages and is designed for a maximum speed of 160 kilometers per hour. The hydrogen-powered system can provide a strong and lasting power source for the train and achieves a driving range of 600 km.

The train also adopted the most advanced automatic driving technology, including automatic wake-up, automatic start/stop and return to the depot.

China Brand 2023 at a glance
Actors in panda-shaped costumes ride bikes at the Exposition on China Brand 2023 on Wednesday; the expo kicked off in Shanghai on May 10 and will last for five days. [Photo/VCG]
Visitors look at a Hongqi L5 seden at the Exposition on China Brand 2023 in Shanghai on Wednesday. [Photo/VCG]
A man is seen wearing an exoskeleton which helps him lift a dumbbell at the Exposition on China Brand 2023 in Shanghai on Wednesday. [Photo/VCG]
Foreigners' favorite Chinese brands unveiled
Visitors are seen in front of the China Brands wall at the Exposition on China Brand 2023 in Shanghai, on May 10, 2023. [Photo/Xinhua]

The final list of foreigners' favorite Chinese brands was unveiled in Shanghai on Wednesday, also known as the China Brand Day.

A total of 50 Chinese brands including COSCO Shipping, CRRC, Alibaba and Bank of China, are on the final list, based on an online poll among overseas consumers.

China Brand Day events kick off in Shanghai
A visitor browses models of the Jilin-1 satellite at the Exposition on China Brand 2023 on May 10, 2023. [Photo/Xinhua]

The 2023 China Brand Day events kicked off in Shanghai on Wednesday as the country seeks to develop its brand building, according to a Xinhua report.

The events, which will run until May 14, comprise an international forum and an exposition on China's brand development.

China brands shine at Shanghai exhibition
By ZHOU WENTING in Shanghai
Visitors are seen in front of the China brands wall at the Exposition on China Brand 2023 in Shanghai, on May 10, 2023. [Photo/Xinhua]

More than 1,000 innovative Chinese enterprises, and those with self-owned brands, exhibited their products and solutions at an event in Shanghai marking 2023 China Brand Day from Wednesday through Sunday.

As a key event of 2023 China Brand Day, which falls on Wednesday this year, the exhibition held at the Shanghai World Expo Exhibition and Convention Center is aimed at showcasing the "new look of current Chinese brands to the world", organizers of the event said.

Made-in-China products to take center stage at Shanghai exhibition
By Zhou Wenting
Shanghai Westwell Information and Technology Co prepares to exhibit its independently developed Q-Truck at an exhibition to be held on Wednedsay as a key event of the 2023 China Brand Day in Shanghai on May 10, 2023. [Photo by Zhou Wenting / chinadaily.com.cn]

Roughly 1,000 Chinese enterprises will showcase their products in an exhibition to be held at the Shanghai World Expo Exhibition and Convention Center from Wednesday through Sunday.

A key event of the 2023 China Brand Day, which falls on Wednesday, the exhibition is aimed at highlighting the vitality that Chinese brands possess today.

Global luxury brands poised for new take-off in China
People visit the third China International Consumer Products Expo (CICPE) in Haikou, capital city of South China's Hainan province, on April 15, 2023. [Photo/Xinhua]

BEIJING -- Global luxury brands are poised to unlock fresh business growth points and tap into the vast Chinese consumer market, as China's economy is showing a faster-than-expected recovery.

"2023 is a year full of hope after the peak of COVID in China and all the measures are in place to relaunch the economy and consumption," Sophie Phe, the CEO of Remy Cointreau China, told Xinhua in an exclusive interview.

Global demand rises for domestic-brand vehicles
By ZHENG CAIXIONG in Guangzhou
A ship carrying 3,000 domestically produced new energy vehicles leaves a wharf in Guangzhou, Guangdong province, in late March. GUANGZHOU CUSTOMS

New energy auto shipments boom as quality, technology increase

With the sound of a siren, a ship carrying 3,000 of a domestic brand's new energy vehicles left a wharf in Guangzhou's Nansha district in Guangdong province one morning in late March, bound for a port in Southeast Asia.

Kweichow Moutai becomes most valuable Chinese brand
By Yang Yang
A bottle of China's top alcohol brand Kweichow Moutai. [Photo/Sipa]

With a brand value of 1.04 trillion yuan($150 billion), Kweichow Moutai has become the most valuable Chinese brand for the fifth consecutive year, according to Hurun Most Valuable Chinese Brand 2022 ranking released on Monday.

Kweichow Moutai, the only trillion-dollar brand, is followed by another a liquor brand Wuliangye and a cigarette brand ChungHwa.

Market share of Chinese-brand passenger vehicles surges to 49.9%
By Yang Yang
People try BYD Han at an expo in Changchun, Jilin province on Feb 18, 2023. [Photo/VCG]

Market share of Chinese-brand passenger vehicles surged to 49.9 percent in 2022, up 5.4 percentage points, People's Daily reported on Thursday.

The cumulative sales volume of Chinese-brand passenger vehicles reached 11.766 million units in 2022, up 22.8 percent year-on-year.

Culture a winner for cosmetics brands
By ZHENG YIRAN
Consumers shop at domestic beauty brand Huaxizi's store near the West Lake in Hangzhou, Zhejiang province, in December. [Photo/China Daily]

Domestic firms find younger shoppers drawn to products that incorporate traditional associations

With buying power rising among young, heritage-minded consumers, domestic cosmetics brands are winning hearts with guochao — a trend that is seeing younger buyers drawn to products with Chinese cultural elements.

Chinese sports brands see bumper 2022
A man walks past a store of Chinese sportswear firm Anta Sports at a shopping mall in Beijing. [Photo/Agencies]

FUZHOU -- Major Chinese sports enterprises such as Anta, Xtep and Li-Ning enjoyed considerable growth in 2022, according to annual financial results released in recent days.

Anta's full-year revenue rose 8.8 percent year-on-year to 53.65 billion yuan, with annual revenue exceeding 50 billion yuan for the first time in the company's history.

Appliance brands grow by producing abroad
By FAN FEIFEI
Employees assemble washing machines at an assembly line of TCL in Taohua Industrial Park in Hefei, Anhui province. [LIU QINLI/FOR CHINA DAILY]

Chinese home appliance makers are ratcheting up efforts to expand their presence in overseas markets, increase investment in localized research and development and roll out high-end products amid intensified competition from rivals in the domestic market.

Industry experts said establishing overseas branches or production centers will not only spread China's advanced manufacturing, R&D and management capabilities abroad, but also create job opportunities for locals, boost brand awareness and enhance the competitiveness of Chinese enterprises globally.

Tea brands widen their reach, placing Southeast Asia high on the agenda
By LI YINGXUE
Chinese tea brand Chagee, which was founded in Yunnan province in 2017, launches its outlet in Kuala Lumpur, capital of Malaysia, in 2019. CHINA DAILY

Chinese tea and ice cream brand Mixue's first store in Australia, which officially opened in downtown Sydney on Feb 25, is attracting long lines of customers.

Located in the World Square Shopping Centre, the store earned revenue of about 24,000 yuan ($3,463) during its soft opening two weeks earlier.

Local NEV brands getting charge from export surge
By LI FUSHENG
Employees check cars rolling off a production line of an automaker in Yibin, Sichuan province. [Photo by Zhuang Geer/For China Daily]

China-made new energy vehicles are gaining in popularity globally, which automakers and experts said is a sign of the country's leading position in the burgeoning sector.

Chinese and foreign carmakers exported 170,000 electric vehicles and plug-in hybrids from China in the first two months, up 62.8 percent year-on-year, said the China Association of Automobile Manufacturers.

Time-honored brands meet younger generation's desires
People drink beverages on the roof of Baitasi Pharmacy, a time-honored brand in downtown Beijing, on Feb 22. As the market recovers, some time-honored brands start to explore new ways in marketing to meet the habits of the younger generations, such as selling drinks that are popular on the internet or providing experiential retail scenarios. [Photo/Xinhua]
People select Chinese styled cups at Zhima Health No 0 Store, a branch of the traditional Chinese pharmacy Tongrentang, in Beijing on Feb 27. [Photo/Xinhua]
People attend a health course at Zhima Health No 0 Store, a branch of the traditional Chinese pharmacy Tongrentang, in Beijing on Feb 27. [Photo/Xinhua]
Chinese brands gain foothold in Japan, eye next-level growth
Photographers take pictures of BYD's Dolphin, a new energy vehicle from the Chinese automaker, at its launch event in Tokyo in July. [Photo/Xinhua]

TOKYO — While Japan's unique business culture and a strong emphasis on quality may have deterred some foreign firms seeking quick money to enter the country, an increasing number of Chinese companies, with their long-term commitment and solid steps, are starting to gain a foothold in the hard-to-crack market.

On Jan 31, China's leading electric vehicle manufacturer BYD started selling its sports utility vehicle ATTO 3 in Japan, with its first dealership opened in Yokohama.

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