Wear batik, hire locals - how Chinese companies fit into Indonesia

When you first step into Indonesia and notice nearly everyone wearing similar clothes, you might wonder why. It's all about the Indonesian "batik", a traditional apparel-making technique and also a UNESCO intangible cultural heritage.

This garment has various patterns with different cultural connotations, making it not just a style but also a way to express identity, taste, and aspirations.

Chinese companies have cleverly tapped into Indonesians' love for local cultural elements, creating products that truly match the local market.

Watch the video to see more.