Immersive tech wows sports fans

Everyone can benefit from personalized, interactive soccer viewing thrill

By MA SI | China Daily | Updated: 2024-07-08 08:59
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People watch a UEFA Euro 2024 game at a restaurant in Shanghai in June. PHOTO/CHINA DAILY

IT engineer Ma Min, a super soccer fan who did not want to miss any matches of the ongoing UEFA Euro 2024, has got a big helping hand this summer.

A partnership between Migu, the digital content unit of China Mobile, and iPhone maker Apple Inc has ensured that Ma, wearing Apple's Vision Pro headset, can seamlessly watch up to five matches at once on the Migu Video app, eliminating the need to switch channels and making certain that no thrilling moment is missed.

This breakthrough has been made possible by Migu Video's advanced multiscreen broadcast technology and adaptive bitrate strategies. This has brought in high-definition quality on the main virtual screen while supporting four additional virtual screens with smooth, synchronized playback.

The platform's real-time, virtual data sand-table feature enhances the viewing experience by providing comprehensive, multiangle displays of player information and live match data through eye and hand gestures. Fans can also interact with high-fidelity replicas of the UEFA Euro 2024 trophy and other virtual elements, creating an immersive sports atmosphere.

"The ability to watch five matches simultaneously is incredible! I no longer have to switch channels constantly during overlapping games," Ma, who is based in Shanghai, said about his extended reality experience. "The 3D data sand table feels like it's floating right in front of me, making the match data crystal clear."

This is part of broader efforts by Migu Video, in collaboration with Apple Vision Pro, to revolutionize the way sports enthusiasts watch events like the UEFA Euro 2024. With its innovative XR platform, Migu Video said it wants to offer an unparalleled viewing experience, allowing users to immerse themselves in the excitement of multiple matches simultaneously.

XR technology is an umbrella category that covers various forms of computer-altered reality, including augmented reality and virtual reality.

Migu Video — as a digital content platform that integrates telecommunications and internet features — remains committed to driving technological innovation and digital transformation in China, said Zhu Jiawei, product director of Migu Video app on Apple Vision Pro.

Zhu said the company will continue to explore AI-driven spatial computing and next-generation immersive audiovisual applications, aiming to foster new business models and industry growth. By harnessing collective industry efforts, Migu Video aspires to extend the benefits of China's technological advancements to a global audience, sharing the dividends of the emerging digital economy.

Migu Video is also leveraging AI-powered features for a better sports-watching experience. Soccer fans have long desired the ability to track their favorite players in real-time during matches. With Migu Video's new AI star highlight feature, this is now possible.

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