Steamed bread, of the sort popular in North China, has become a trendy new snack in Shanghai, reports Oriental Morning Post.

A steamed bread shop recently opened on Nanjing Road, the busiest thoroughfare in Shanghai, to long queues of locals waiting to make their purchases.

According to counter staff, people stop in to buy the bread all day long every day.

Their customers include white-collar workers employed in the area as well as some foreign visitors, they said.

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