Opinion / From the Press

China's iconic brands: where are they now?

( bbs.chinadaily.com.cn) Updated: 2014-06-27 08:37

Dabao Cosmestics

China's iconic brands: where are they now?

Established in 1999, Dabao once ranked first in sales among domestic skincare brands in China. After Johnson & Johnson, an American pharmaceutical giant, acquired the company for $337 million in July 2008, the brand soon lost its appeal and sales nosedived.

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