Mercedes-AMG roars into Auto China 2014

S 63 AMG 4MATIC Coupe

Also making its market premiere was the third-generation S 65 L AMG, which features impressive performance figures, such as its imposing V12 biturbo engine and innovative safety system.

Since arriving in China seven years ago, AMG has brought customers a high performance brand experience like no other. It has also worked to connect with Chinese enthusiasts in a variety of ways, and already boasts a Chinese-language website, an official Sina Weibo account, and an exclusive online platform solely for customers -- the AMG Private Lounge.

These platforms give fans new ways to experience the world of AMG, allowing them to stay up to date on the latest news, product information, and customer services.

This enthusiasm has been matched only by sales performance and growth. AMG has performed exceedingly well in China, and its vehicles continue to enjoy a warm reception.

"We will also continue to focus our expansion efforts on dedicated AMG Performance Centers with especially trained AMG sales experts this year. With 53 AMG outlets already in 35 Chinese cities, we plan to appoint seven new members to the family in 4 cities by the end of 2014, bringing our vehicles, brand spirit, and customer service promise to more and more Chinese customers," said Markus Henne, Head of AMG China at Beijing Mercedes-Benz Sales Service Co Ltd.