"And this has been systematic investments and work done into building up the brand and making exciting products which have been big hits on the market.

"That was the story between 1999 and 2006 for Nissan. Now I'm telling you, you are going to have a story which is different but hopefully as strong if not stronger from the Renault side which started in 2005.

"You are going to see a lot of products coming," added Ghosn. "These products are going to be mainly supported, advertised by what we are doing in Formula One.

"Because I am very confident about the products coming from the Renault side, that's why we think that in Formula One we need to compete at a very high level in order to sustain the products we have coming."