xi's moments
Home | Companies

KFC gives fast food digital face

By HE WEI in Shanghai | China Daily | Updated: 2017-09-02 09:19

A customer tries Alipay's facial recognition payment solution at KFC's concept restaurant KPRO in Hangzhou, Zhejiang province, Sept 1, 2017.[Photo/VCG]

The brand, which staged 4 percent same-store sales growth in the quarter ended May 31, is exploding with great creativity of late. Apart from being smart and fast about rolling out digital payments and delivery, it also succeeded with offbeat advertisements featuring the 30th anniversary of the brand's entry into China.

"For fast-food brands, embracing the trend of healthy and experiential dining is the key to growth in the near future," said Summer Chen, research analyst at consultancy Mintel. "In the meantime, staying innovative can help to win over young consumers."

|<< Previous 1 2 3 4 5 6 Next   >>|
Global Edition
BACK TO THE TOP
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349