China set to rule theme park kingdom
The company runs eight theme parks, with venues situated in Liaoning province's Dalian, Shandong province's Qingdao and Yantai, Tianjin, Hubei province's Wuhan, Sichuan province's Chengdu and Chongqing.
Last year, the company's ticket sales rose 10.6 percent year-on-year to 1.18 billion yuan, 291.5 million yuan of which was profit.
Fantawild Adventure, another of China's leading domestic theme park brands, also plans to double the number of venues it has around the country to 40 in the next five to 10 years, according to Ding Liang, the company's senior vice-president.
One new Fantawild park that is already under development will delight fans of the Boonie Bears, a popular domestic animated series for children with significant marketing cache. The Boonie Bears attraction will reproduce classic scenes from the TV show and develop 4D film and stage dramas to entertain visiting families.
Last year, the domestic tourism market hosted five billion visitors, and a significant number of them opted for theme park experiences, the China Tourism Academy reports.
