All-new Lexus ES puts discerning customers 'Comfortably in Control'

In response to its Chinese customers' highly valued demands, luxury automaker Lexus showcased its Comfortably in Control philosophy with the world premiere of its all-new Lexus ES at Auto China 2018 in Beijing.

The April 25 debut expressed the brand's continued commitment to its design direction and to crafting vehicles with heightened excitement, emotion and passion, expanding the brand's future vision.

"We listen to customers' aspirations and empathize with their passions. This has helped Lexus grow into a truly global luxury lifestyle brand," said Tokuo Fukuichi, chief branding officer of Lexus International, at the all-new Lexus ES' world premiere.

"We not only build amazing cars, but also push beyond the boundary of expectations," he said.

The all-new Lexus ES is a more spacious, quieter and safer executive sedan than ever before, and customers will experience dynamic performance, class-leading safety technology and a level of craftsmanship rarely found in this segment.

The research and development that went into the model took Chinese customers' demands into full consideration, as the market is one of the most significant for the brand globally.