British Museum souvenirs a smash hit on Tmall

By CHENG YU in Beijing and BO LEUNG in London | China Daily | Updated: 2018-07-28 07:24
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File folders from the British Museum are sold online in China. [WWW.TMALL.COM]

Souvenirs and trinkets from the British Museum have become a smash hit in China, with many of the items sold out on Tmall, Alibaba Group's online marketplace.

Days after the museum opened an online store earlier this month, the shop was inundated with orders. The first assortment of around 20 souvenirs and trinkets was soon sold out.

The souvenirs, priced as low as around 6 yuan (90 cents), range from a file folder with pictures from collections of the British Museum to a teacup portraying an ancient Egyptian priest.

As of Friday, the London-based museum had attracted more than 150,000 followers on the e-commerce platform, with the peak being 30,000 followers looking at the items on a single day.

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