Italy's Ferrari announces 15 new cars in 5-year business plan

Xinhua | Updated: 2018-09-20 11:25
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Ferrari's new Monza SP2 is seen in this file photo provided by Italian luxury automaker Ferrari on Sept 18, 2018. Ferrari launched its two new car models called Monza SP1 and Monza SP2 on Tuesday. [Photo/Xinhua]

Recalling Ferrari's long history, which stretches over more than 70 years, the CEO added the company's strategic perspectives would naturally go beyond the 2019-2022 period.

"Our perspectives are naturally longer than a single plan, and indeed we are investing to sustain our growth well beyond this period," he said.

"We are thinking as much about the next ten, twenty, and thirty years, as the next five."

In order to enter future market segments, the company would look at Asia Pacific -- and especially China -- followed by America and the Europe-Middle-East-Africa area, since the wealth of high net worth individuals (HNWI) was expected to keep expanding accordingly.

This was the first major event before investors for Camilleri, since being appointed to succeed to late CEO and Chairman Sergio Marchionne, who died in July.

On this occasion, Camilleri partially downsized the goal announced by his predecessor's of making Ferrari reach 2 billion euros in earnings before interest, taxes, depreciation and amortization (the so-called EBITDA) by 2022.

Camilleri's expectation was for the EBITDA to be between 1.8 billion and 2 billion euros.

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