Macao shows charm of hospitality to world tourists

Besides the infrastructure and activities, Macao also has raised the awareness of tourism among the residents to understand its importance and close relation to their life.

The tourism office has initiated Macao Tourism Awareness Campaign since 2013 and attracted 130,000 residents to participate.

The booming tourism has promoted the tourism education and training in Macao, which also support the industry development in return. The major universities in Macao have classes or programs related to tourism education.

The Macao Institute for Tourism Studies, for example, has over 1,600 undergraduates in 2019, and more than 20,000 have taken its adult education programs. Back in 1995 when the institute had its first class, it only had 60 undergraduates and about 1,000 adult education students.

In 2019 Academic Ranking of World Universities' Global Ranking of Academic Subjects, the Macao Institute for Tourism Studies took the 5th place in Asia and the 30th globally in terms of the subject Hospitality and Tourism Management.

The Outline Development Plan for the Guangdong-Hong Kong-Macao Greater Bay Area mentioned that Macao is set to build a tourism education and training base, improve the quality of tourism professionals of the Greater Bay Area and thus promote the region's tourism development.