'Geographical indications' stories at the dining table

China National Intellectual Property Administration | Updated: 2021-04-29 06:40
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The bilateral agreement between China and the European Union on geographical indications took effect on March 1 after eight years of negotiation.

GI is a label used for identifying the geographical origin of a product, and is an important type of intellectual property right.

The agreement, China's first comprehensive, high-level bilateral accord on GIs, will facilitate exports and imports of related products.

Check out this two-minute animated short and see how geographical indications from China and EU countries cross thousands of miles to enter billions of households.

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