The rising 'he' economy

Do you know that an iReserch report said in 2020, males accounted for 30 percent of China's medical aesthetics consumers? And they spent 7,025 yuan ($1,086) on average on medical aesthetics in 2019, 2.75 times of that of female consumers, according to the 2019 Medical Aesthetics White Paper by Soyoung.

With consumption resumption and upgrade, medical aesthetics, as a newly-emerged consumption sector, has been growing rapidly. Interestingly, men are found to be a rising consumption group of medical aesthetics.

If you are interested in what kind of medical aesthetics men prefer, and how do they try medical aesthetics in a safe way, follow China Daily reporter Zheng Yiran and check them out!

Reporter: Zheng Yiran

Intern: Ma Bingying

Video editors: Zhao Shiyue and Zhao Tingting

Supervisors: Zhang Chunyan, Lu Haoting and Wang Zhuoqiong

Producer: Wang Yu