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Top electric vehicle makers TAILG gets in the Olympic spirit

chinadaily.com.cn | Updated: 2021-07-26 15:39

Electric bikes of TAILG Electric Vehicle Co Ltd are displayed at a new energy expo held in Nanjing, Jiangsu province. [Photo by Zhen Huai/For China Daily]

Gold medals customized by TAILG will be given if Chinese athletes win the first place in the Tokyo 2020 Olympics, announced TAILG Group, one of China's leading electric vehicle manufacturers, to cheer for China National Track and Field Team.

TAILG launched a comprehensive cooperation with Chinese Athletics Association 10 years ago, Li Xiuhua, leader of Chinese Athletics Association said.

Over the years, TAILG has carried out charitable projects together with sport champions such as Liu Xiang, Lin Dan and Su Bingtian, to build "DREAM GROUND" for primary schools in remote areas, speeding up the development of rural sports.

"The projects aim to promote the Olympic spirit of 'Faster, Higher, Stronger – Together', and help the children with sport dreams to go further," Sun Ze, director of brand management center of TAILG Group, said.

Besides customized gold medal and charitable project, TAILG will launch special marketing activities, which will be rebroadcast on Tencent Video during the Olympics, in which customers can win free orders, Chen Yingsheng, general manager of marketing company of TAILG Group, said.

Data from Frost & Sullivan reveals that the compound annual growth rate of China two-wheel electric bike market from 2019 to 2023 will up to 7.22 percent, and the market is estimated to be worth 108.99 billion yuan ($16.84 billion).

Established in 2004, the Guangdong-based TAILG holds more than 600 patents, with products selling to over 90 countries and regions.

Ma Bingying contributed to this story

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