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Migu eyes metaverse for development

By Ma Si | chinadaily.com.cn | Updated: 2021-11-04 17:11

Liu Xin, general manager of Migu, unveiles the company's roadmap for the metaverse. [Provided to chinadaily.com.cn]

Migu Co Ltd, a subsidiary of China Mobile that provides digital content and services, is eyeing the metaverse for future development, as it steps up its push to integrate the development of 5G, virtual reality, augmented reality and other cutting-edge digital technologies.

"Metaverse" is one of the hottest buzzwords for the next phase of the internet, where the virtual and physical world are becoming more interconnected, industry analysts said. A metaverse can mean virtual worlds shared by users, or digital spaces augmented by VR and AR technology.

Liu Xin, general manager of Migu, has announced its roadmap for the metaverse earlier this week. Liu said a ubiquitous computing power network is the most solid base for the metaverse, and it will also need a gaming interaction engine.

According to Liu, Migu is working to build such an engine, and the company also aims to deliver an immersive social experience for users.

By creating different software and hardware environments such as ultra-high-definition video, VR and AR, Migu wants to pioneer a new way of social interaction, realizing the connection between people, people and things, and things and things, as well as satisfying consumers’ self-realization.

At an event held in Guangzhou, Guangdong province earlier this week, Migu partnered with AR company Nreal to showcase the lightest and thinnest consumer-oriented augmented reality glasses in the industry. The AR gadget, named Nreal Air, has the same stylish appearance as sunglasses and weighs only 76 grams.

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