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Top vineyard reveals latest prestige label artwork

By Bo Leung in London | chinadaily.com.cn | Updated: 2021-12-02 02:01

Danish-Icelandic artist Olafur Eliasson has been named as the latest artist to create original artwork for prestigious wine label Chateau Mouton Rothschild.

Eliasson's original artwork, named Solar Iris of Mouton, was created for the label of the 2019 vintage release, following in the footsteps of some of the world's best-known artists who have previously worked with the brand, including Chinese artist Xu Bing, whose work was used last year.

The Danish-Icelandic artist's label celebrates the alliance of sun and wine. The image is divided into two horizontal strips, with the upper part representing daytime with its golden hues, and the lower part the night, in midnight blue.

They frame the oculus, which represents Chateau Mouton Rothschild. Around it, a series of ellipses form a ring that charts the path of the sun in relation to the earth at the Chateau's location in Pauillac, in southwestern France.

Eliasson said his work is a map of all the sunsets and sunrises taking place over the course of a year at Chateau Mouton Rothschild.

"Depicting each hour of daylight and night-time that go into the growing of the grapes, it is a kind of signature for the vineyard, telling us something about the conditions in which the wine grew and the intimate relationship between the wine and its location," Eliasson said.

"Tasting the wine connects us to the local environment, to the soil, and to the particular weather, seasons, and lighting of the place. Visible through the eye-like oculus at the center of the label, the wine contains the golden sun, the earth, and the sky; it is local and it simultaneously bears a trace of the celestial."

Each year since 1945, a famous artist has created an original artwork for the label.

Previously, it has employed artists such as Salvador Dali, Joan Miro, Marc Chagall, Pablo Picasso and Andy Warhol.

Eliasson is based in Berlin and works in sculpture, painting, photography, film and digital media. In 2016, he created a series of interventions for his exhibition at the Palace of Versailles, deploying mirrors and light, fog and water to amplify feelings of impermanence and transformation.

Julien de Beaumarchais de Rothschild, co-owner of Chateau Mouton Rothschild, who is responsible for producing the label, said Eliasson's art "focuses on the essential and that is what he has managed to capture for Mouton Rothschild: time, the round of the seasons and the sun at the center of everything, treated here in the form of a diagram".

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