Oppo unveils new phones to expand market lead

Chinese tech company Oppo has unveiled its latest smartphone series, the Reno 8 — complete with a self-developed imaging chip — as the brand works to attract more consumers with cutting-edge mobile imaging tech.

The move is part of a broader push by Oppo to expand its presence in the smartphone market despite an industry-wide decline.

The Reno 8 series has three variants, with the most premium offering the Reno 8 Pro+. It has a 6.7-inch display and is equipped with the chip company MediaTek’s Dimensity 8100-MAX chip.

It also has a triple-camera setup on the back. There is a 50MP main camera, an 8MP ultrawide camera and a 2MP macro camera. For selfies, there is a 32MP front camera.

From January to March, Oppo ranked first in the Chinese smartphone market, mainly supported by the favorable sales performance of its Reno 7-series and the new A-series, according to market research company International Data Corp.

In the high-end segment, its foldable Find N helped to build an image of innovation, strengthening Oppo's online channel share by successfully attracting the attention of online users, IDC said.