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Purple pictograms unveiled for Asian Games

By Ma Zhenhuan | | Updated: 2022-08-09 17:44
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The Hangzhou Asian Games Organizing Committee on Monday launched the first set of kinetic sports pictograms to highlight the concept of a smart Hangzhou Asian Games.

Following the Games' purple theme, the pictograms make use of motion capture technology to bring out the dynamic essence of each sport.

The background music of the pictograms is rendered by drums and sizhu — traditional stringed and woodwind instruments popular in Hangzhou — integrating the charm of water towns in the lower reaches of the Yangtze River with the power of sports competition.

The pictograms were designed by professors from the Chinese Academy of Art and will be widely used in stadium signs, media broadcasts, urban landscape decorations and promotional media activities, extending the aesthetic culture of the Asian Games to audiences from different cultural backgrounds.

Watch the video to learn about the pictograms of the 19th Asian Games Hangzhou 2022.

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