Country road a financial boon in Zhejiang

In 2004, construction of the 4-kilometer Zhuxu Road was completed. The road connected the undeveloped village to major roads and brought new hope to the people.

After its road opened, village officials began to create a scenic area. Unused buildings, such as factories and barns, were converted into restaurants and bars, which have become popular with visitors.

Residents are also involved in the village's Rural Vitalization Through Art project, and many natives are returning to start their own businesses.

Ye Jiansheng is among them. In 2016, Ye quit his job and returned to the village, where he started a farm homestay business.