Double Eleven festival kicks off

chinadaily.com.cn | Updated: 2022-11-04 15:13
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People pass by the advertisement for Double Eleven shopping festival at a subway station in Shanghai, on Nov 3, 2022. [Photo/IC]

A warm-up stage of China's Double Eleven shopping festival, starting from the end of October to the beginning of November, kicks off to further boost consumer demand.

The surging demand has made workers ranging from manufacturing to logistics sections get busy to produce and deliver goods on time.

The rebound in consumption amid pressure from pandemic is projected to push online sales figure in this year's Double Eleven to keep sound economic momentum.

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