Made in Italy by the Chinese Ep 3 -- Going Upmarket

Editor's note:

The 'Made in Italy' label conveys a message of sheer luxury and high quality. But behind the label, the contribution of the Chinese is little known.

These four-episodes of 'Made in Italy … by the Chinese' is an investigation into why one Chinese community established itself in Italy, how it became involved in the fashion business and what the future holds for the next generation of Chinese producing fashion under the Made in Italy label.

Going Upmarket

The mass migration from Wenzhou 30 years ago brought cheap labor to a textile industry struggling to compete in a globalized market. Three decades on, the tables have turned with some of these early migrants now producing for the finest Italian fashion labels.