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Effectiveness keyword for digital transformation of marketing

chinadaily.com.cn | Updated: 2022-11-10 16:23

A resident experiences AR glasses in Hangzhou, Zhejiang province. LONG WEI/FOR CHINA DAILY

"Effectiveness" has become the keyword for the digital transformation of marketing in 2022,according to an industry expert.

The common goal of enterprises to deal with challenges is for feedback to be more real-time, effects more real and growth more substantial, said Tan Beiping, Dean of Miaozhen Academy of Marketing Science (MAMS).

According to Tan, the digital transformation of marketing brings a lot of new opportunities for enterprises and truly creates new business value, which is the key for enterprises to compete in the next 10 years. Based on the current situation, every enterprise ought to think about which path should be taken to start with, and gradually promote the digital transformation of marketing and even the overall digital transformation.

MAMS launched its latest research Marketing Digital Transformation Mountaineering Map 2022 which explored six digital paths and 99 key nodes in detail, as well as the principles of data and technology center platform construction, data analysis methods and IT infrastructure, which can provide panoramic guidance for the digital transformation of marketing for enterprises.

Zhang Ying contributed to this story

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