Annual cultural gala ends with multiple deals

The four-day event also attracted over 100 million visitors, both online and on-site, and witnessed the inking of projects and agreements worth a total of 2.12 billion yuan ($307 million).

In addition to hosting six themed exhibitions on foreign cultures, the event gathered more than 350 globally renowned brands such as Pinocchio, Smiley and Buti. Sister cities and cultural organizations from across the country were invited to attend dand promote themselves.

Zhang Xiang and Fang Xiaoying contributed to this story.