xi's moments
Home | Books

Rich taste of Moutai pours out of new book

By Xu Lin | chinadaily.com.cn | Updated: 2023-02-23 11:15

Moutai: the Glory and the Dream. [Photo provided to China Daily]

The Writers Publishing House recently published He Jianming's documentary book, Moutai: the Glory and the Dream, and held a news conference for the new book in Beijing.

The realistic work displays the birth and development of the famous Chinese liquor Moutai, and analyzes the secrets of its success.

Distilled by Kweichow Moutai Group in Southwest China's Guizhou province, Moutai is often served at state banquets.

"The book is a reminder of the times, demonstrating China's liquor culture and recording touching stories of ordinary people who have dedicated themselves to Moutai. While many know the fragrance of Moutai, few know how the rich taste comes about," Hu Bangsheng, a secretary of the China Writers Association's secretariat, said in his speech.

The book's author, He, said that there were many legends behind Moutai and he wrote the book with the aim to pass on the spirit of Moutai, which revealed the arduous progress of how Chinese State-owned enterprises gained fame internationally.

Global Edition
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349