Geely's Zeekr to enter Europe in 2023

Zeekr is scheduled to enter Europe later this year, with the first brick-and-mortar stores to be established in Sweden and the Netherlands.

Deliveries of the first two models, the Zeekr 01 and the Zeekr X, are expected to be finished this year as well.

The move is part of the European strategy the Chinese electric marque unveiled on Tuesday at the Shanghai auto show, which runs from April 18 to 27.

Zeekr, a subsidiary of Geely Holding Group, said the brand will be available in most western European countries by 2026.

It aspires to become a leading premium EV brand in Europe in 2030, said Spiros Fotinos, CEO of Zeekr's European operations. He worked for over 20 years at Toyota.

He said the Zeekr 01 and the Zeekr X were designed and built in accordance with global quality standards. The two-year old marque now has three models in the market, with the other being the Zeekr 009 MPV.

Zeekr sold over 70,000 vehicles last year in China. It expects accumulative deliveries to hit 100,000 units by the end of this month.

It now has 280 brick-and-mortar dealerships in 70 cities across the country.