Paddlers splash out into cultural waters

TV programs

Watching traditional festival galas on television with their families is a long-held tradition among Chinese.

One notable choice is Adventures of Dragon Boat Festival. The TV show is part of Chinese Festivals, an annual series produced by Henan Broadcasting System that is particularly popular with young people.

This year, it presents the show from the perspective of young people to highlight their understanding of traditional Chinese culture and patriotism.

Qian Linlin, the show's joint chief director, said: "Dragon boat racing symbolizes Chinese people's indomitable spirit. We want to inspire young Chinese to embrace this fearless spirit, especially when confronted with difficulties.

"As it's currently the college graduation season, we also aim to impart a positive outlook on life to young people who are about to embark on their journey into society."

Su Wei, also joint chief director for the show, said it is important to present traditional content in a modern and captivating way that appeals to a young audience.

He added that the key to connecting with young people is to empathize with them, and not preach to them.

"As we delve deeper into these traditional festivals, we uncover a treasure trove of culture that allows us to enrich our TV program and explore endless possibilities," he said.