Key digital media and arts conference held in Huzhou

The Fourth International Conference on Digital Media Arts and Technology was held in Huzhou's Nantaihu New Area, Zhejiang province, on June 10 and 11, co-hosted by the administration committee of Nantaihu New Area and the Beijing Film Academy.

Around 30 scientists, artists, heads of university departments, professors and experts in the field of digital media arts from home and abroad attended the conference in person or via video call.

The interdependence between art and technology continues to be the central subject of the conference, the topics ranging from the latest developments in digital media arts and science, to the field and its extensive subjects, education and industry, as well as interdisciplinary collaboration and integration.

By hosting the conference, the Beijing Film Academy provides a platform for experts and scholars of digital media, explores the vast possibilities of digital media art creation and application, and promotes the exchanges and collaboration in areas including digital media art, education and technological innovations.

Sun Lijun, vice-president of the Beijing Film Academy, said in his keynote speech that artificial intelligence is bringing revolutionary impact on universities and relevant industries, but experts and educators should bravely face up to new technologies and tell the stories about China and Chinese culture.

At the opening ceremony, Huzhou also launched the Taihu Fish King, a character that will serve as a mascot for the city, and appear in art installations, films and cultural merchandise.