Dilapidated old factory in Central China transformed into popular tourist spot

Recognizing the potential of its expansive space and affordable rental costs, investors in 2021 began transforming it into a vibrant district featuring parks, museums, art galleries and startup incubators, with an aim to create new value and enrich the surrounding community.

Since then, the place has seen an influx of people flocking to start businesses. Companies also come to hold gatherings and activities. The younger generation has taken notice of the place, infusing the industrial relics with a vibrant and lively atmosphere.

It attracted wide media coverage for drawing 50,000 visitors during the five-day May Day holiday last year.

"The combination of the industrial culture and the interests of the younger generation made the mill's low-carbon transition successful," said Sun Jialin, a local social media influencer.

Huaxin 1907 has set a compelling example as a popular option for urban developers seeking innovative ways to revitalize their industrial bases. An increasing number of factories across the province are transforming their industrial sites to capitalize on new opportunities and generate profits.

To gain a competitive edge, investors have to dig out the unique stories behind the place to distinguish it from others.

The old cement factory holds a special place in the hearts of Huangshi residents, said Huang Jing, the operation manager of the Huaxin 1907 park.

Her company is planning to launch some immersive items, allowing visitors to wear blue-collar workwear, watch movies and even take baths in the factory dormitory, recreating the bustling scenes of 50 years ago when hundreds of workers thronged the assembly lines.