Chinese developers showcase highly anticipated game at Gamescom

"I have been very impressed recently by different games developed in China and that are now releasing internationally. There is Genshin Impact, of course, and also Naraka Bladepoint. While China has long been considered a huge mobile market, these games showcase just how much Chinese developers have progressed in recent years on PCs and consoles," Guillaume de Fondaumiere, chief executive officer (CEO) of the French video game developer Quantic Dream, told Xinhua. His company was acquired by China's NetEase around a year ago.

Computer games promote intercultural communication, Wang Zheng, general manager overseeing games publication and e-sports at Tencent's Interactive Entertainment Group said. He said his company develops games with the target audience's culture in mind and adds local elements for overseas players.

NetEase has already made inroads into the overseas market. The company's Senior Vice-President Wang Yi said that NetEase has teamed up with a number of leading developers to create new games drawing on NetEase's expertise in artificial intelligence (AI).

Attended by a record 1,220 exhibitors from 63 countries and regions, Gamescom 2023 will be open to visitors until Aug 27.