Russia increases tourism and cultural cooperation with China

A meeting themed “Russia-China Cultural and Tourism Cooperation” was held at the Russian House in Beijing on Tuesday.

Representatives from China and Russia discussed tourism and cultural cooperation.

During an interview with Evgeny Kozlov, first deputy head of the Office of the Mayor and Government of Moscow and chairman of the Moscow City Tourism Committee, he highlighted business and film cooperation between the two countries.

Beijing and Moscow have enhanced business and tourism cooperation after the pandemic. Kozlov mentioned a large-scale communication with “15 companies from Moscow met with 150 companies from Beijing” and methods to promote Moscow-Beijing mutual tourist flow including “more than 56 direct flights from Moscow to Beijing”.

According to Kozlov, businessmen and elder people make up most of the Chinese tourists to Russia and social media has been an important channel to promote Russia’s tourism to Chinese people, especially young people.

Kozlov stressed that an optimistic attitude is necessary to develop tourism in the post-pandemic era.

Besides, “film can be a new kind of business communication,” said Kozlov. He mentioned that Moscow has a cinema platform initiative to create platforms for Russian and Chinese film producers. Studios of about 300 hectares are under construction in Moscow for future investment and cooperation in film production.

Kozlov said cooperation to create new fashion connections would be considered when talking about a fashion trend in China that combines traditional Chinese style and characteristics.