Global lens: Geared up and on a roll

Similar efforts are also reaping rewards in Wuzheng's Southeast Asian developing markets.

Li Chunyang, who runs the group's operations in the region, said its vehicles sold in markets such as Myanmar and Indonesia are adapted to the local climate and farmers' needs, including custom-fitted canopies and direct-rear gear shifts for greater maneuverability in smaller farm plots.

"We've set up service and accessories centers that can solve problems on the spot," Li said. "Response from the locals has been very good and the benefits are clear."