Asian Games and 8-day holiday surging China's consumer and tourism markets

By Zhang Jie | | Updated: 2023-09-26 13:49
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Tourists visit a beach in Ningbo, Zhejiang province, Aug 6, 2023. [Photo/VCG]

By Sept 18, the booking number of air tickets to Hangzhou increased 20 percent compared with the same period of 2019 at travel portal Qunar during the Asian Games, the hotel booking number jumped 4.4 times, and the scenic spot ticket sales grew 20 percent.

The Asian Games is driving tourism consumption in the host city and co-host cities.

The search volume of Ningbo, Wenzhou, Huzhou, Shaoxing and Jinhua increased 2 times month-on-month in recent weeks, according to the Qunar. During the Asian Games, the hotel booking volume and entrance tickets in these co-host cities soared over 5 times and over 3 times compared with the same period of 2019.

The Asian Games also bring sports fever to the country. As of Sept 20 the number of sports and fitness orders in Zhejiang province grew 150 percent year-on-year, with the popularity of ball sports and fitness centers rising the fastest.

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