How the internet changes Africa: Bookstore manager's view

Mbali Mgquba is a Johannesburg-based bookstore manager who oversees her team's transition from an old-fashioned way of running to a small digital business.

In this video, she talked about how the team used social media to reach more customers and make their service more tailor-made and user-friendly.

Watch the video to gain a more in-depth understanding of how a small business adapts to the era of internet in Africa.